From Financial Uncertainty to Strategic Wealth Positioning.
For founders and professionals who want cleaner decisions and stronger financial direction.
Capital Strategy for Founders & Decision-Makers
Rebeca De Sancho Mayoral
EU Finance +18 yrs | Worth & Wealth Strategist
Curious, but not quite ready to dive in?
Enjoy my courtesy guide:
“Renew Your Money Attitude: 3 Steps to Stop Settling and Start Growing Wealth”
Discover the system I use with my clients:
✔ Recognize when you're undervaluing your expertise
✔ Make money decisions without the overthinking
✔ Build confidence that carries into every financial choice
Expertly curated insights, yours to enjoy, complimentary. Unsubscribe anytime.
Worth & Wealth Strategy |Capital Allocation × Decision Psychology
I advise founders and senior leaders on high-stakes capital decisions integrating financial structure with money identity recalibration.
Revenue is growing, but capital allocation remains reactive. Opportunities expand, yet pricing signals uncertainty. As responsibility scales, decision-making becomes unnecessarily complex. The issue isn’t capability. It’s misalignment between strategy and money identity.
• Strategy without psychological alignment fractures under pressure.
• Identity without structure leaks capital.
• When both are aligned, decisions compound.
My approach blends nearly two decades inside European Union financial strategy, supporting high-stakes capital decisions in boardrooms and funding rooms with deep work on decision psychology and money identity.
Today, I bring that same rigor into private advisory.
This is not confidence coaching. This is capital alignment.
Who I Serve
You're Successful—So Why Does Money Feel Hard?
If you're nodding along, you're in the right place.
You might be here if:
You want to make aligned, confident money decisions
You’ve outgrown your current financial identity
You want clarity, not confusion
You want to feel safe holding more money and responsibility
You are growing and your financial world needs to catch up
You run your own business but constantly undercharging
This is where I come in…
If you’re ready for a more confident relationship with money, let’s connect!
How We Work Together
1. Personalized Coaching
One-to-one virtual sessions designed around your schedule and specific financial situation.
2. Practical Systems
Clear frameworks you'll use for every financial decision, no theory, just what works.
3. Ongoing Support
Rebeca in your corner so you don't have to figure out money decisions alone.
What Becomes Possible When You Feel Confident With Money?
“You simply need clarity, confidence, and support in the decisions that matter. You treat your expertise like the valuable asset it truly is”
You value your expertise
You walk into financial conversations and negotiations with confidence, knowing exactly what you bring to the table.
You make financial decisions with calm and clarity
You feel grounded and confident about your pricing, your salary, your investments, and your financial boundaries.
You grow wealth in a way that feels aligned
You build financial security and independence using the same smart, capable mindset you already bring into your work and life.
This is you bringing that same brilliance to your money.
If you’re a founder, entrepreneur, professional ready for this next level of confidence and clarity with money, let’s start together!
Worth & Wealth Systems. Strategic Advisory Path. Two ways to work together:
Worth & Wealth Systems Audit
A high-level diagnostic designed to identify financial bottlenecks, capital misalignment, and strategic blind spots. What’s Included:
✔ Pre-session financial snapshot questionnaire
Clarify your current numbers, revenue structure, and decision patterns before we meet.
✔ 120-minute deep-dive strategic diagnostic
Identify capital misalignment, pricing gaps, structural blind spots, and decision bottlenecks
✔ Capital Allocation Review Money Identity & Decision Analysis
Assess how your time, energy, and money are currently deployed — and where returns are leaking.
✔ Money Identity & Decision Analysis
Uncover the invisible patterns influencing pricing, negotiation, risk, and positioning.
✔ Strategic Wealth Trajectory Mapping
Define your next-level financial direction and highest-leverage move.
✔ Post-session Executive Summary
A concise written recap with key insights and recommended next steps.
Support from Rebeca, who's been where you are
10-Session Strategic Advisory
A private, structured advisory container designed to recalibrate your capital strategy and implement decisions that compound.
This is not a fixed curriculum.
It is a strategic partnership tailored to your stage, sector, and ambition.
What’s Included:
✔ Ten private 1:1 strategic advisory sessions
Focused, high-level conversations to address capital allocation, positioning, pricing, risk, and long-term wealth structure.
✓ Practical wealth-building systems you'll actually use for every financial decision
✓ Money Identity & Leadership Integration
Address invisible patterns influencing negotiation, expansion, and risk tolerance.
✓ Between-Session Strategic Support
✓ Optional Focus Modules
Advisory Workshops & Private Engagements
In addition to private advisory, I design tailored workshops and strategic sessions for founder groups, leadership teams, institutions.
It is a strategic partnership tailored to your stage, sector, and ambition.
Topics may include:
✔ Capital allocation strategy
✔ Money identity & decision psychology
✔ Founder financial positioning
✔ Strategic wealth planning
✔ Negotiation & pricing recalibration
what my clients say
what my clients say
“With Rebeca, I learned how to think like a founder, communicate my value, and build a funding strategy that made sense. My first €1M raise finally feels realistic.” — Tech Founder, Pre-Seed
“Rebeca helped me reconnect with the value of my work. Within months I was confidently offering and selling my art at a premium level and I believe in my work and worth again.”
— René D., Artist & Entrepreneur“This work didn’t just change my finances, it changed how I trust myself.” — International Senior professional
Your Next Steps
Ready to Stop Settling and Start Building Real Wealth?
Whether you're negotiating your next role, pricing your services, or finally getting your personal finances organized, you don't have to figure it out alone.
Questions & Answers
-
My coaching is designed for professional women, entrepreneurs, founders, executives, and creatives who want to build financial confidence, clarity, and long-term wealth.
Whether you are leading a company, building a business, navigating a career, or creating as an artist the goal is the same:
to feel empowered in your financial decisions and aligned with the life you want to create.
-
Simple, book a Financial Clarity call. We'll talk about what's not working, what's working, and see if working together feels right. Just an honest conversation.
-
It's actually quite relaxed! We'll chat about your current situation, what you'd like to change, and how we might work together. Think of it as talking with a friend who happens to know a lot about finance.
-
Not at all. The systems we build work within your real life and actual schedule. No homework, no lengthy assignments, just practical changes you implement naturally.
-
Most financial advice focuses on budgeting or investing. Worth & Wealth Systems focuses on the decisions that come before that, how you value your expertise, negotiate your worth, and build wealth from a place of confidence rather than doubt.
-
Most clients notice changes within the first few weeks, they're not second-guessing their worth in every business conversation. The confidence builds from there, but the relief starts almost immediately.